TCL QUHD Television

Art Direction & Copywriting for TCL Technology

The Brief

TCL introduced a new television model that had enhanced picture quality as well as new “AI-IN” technology. TCL wanted to highlight these new specs creatively.

The Solution

We created three distinct scenes to highlight the TV’s capabilities. First, we see an interaction between a contestant on a game show similar to ‘Who Wants to Be a Millionaire’ and a child watching the show from home. The child is called by the contestant as a her ‘friend’ and can utilise the AI-IN function of the TV to answer a difficult trivia question despite being very young. We then see an interaction between the referee of a sporting game and a viewer watching at home. Due to the clear resolution of their TCL TV, the viewer, not the referee, can make the final call of whether or not it was a foul. The final shows that the TCL Television's AI-IN technology turns your television into the heart of the home. With intelligent voice-activated control, you can check the weather, access all of your favourite entertainment, and streamline your mornings.